With the Instagram community flourishing, major brand names and firms like Starbuck, MTV, Nike and Marc Jacobs, to name just a few, are jumping on board strongly taking on the mobile picture application right into their marketing techniques. Inning Accordance with Just Gauged, 59% of the Top 100 Worldwide Interbred Brands already have Instagram accounts. And based on the Instagram blog site, the two-plus-year-old platform gets to over 100 million energetic users each month. Contrast that to Twitter, which damaged the 200 million mark after six years.
Why should your business use Instagram?
Visual web content is expected to be a significant pattern in 2013. Photo attract emotions, and reverberate across societies. In fact, if we take a look at socials media overall, images drive more interaction than any other type of material. On Facebook, for instance, images have an interaction rate 39% higher than other messages. It is not unexpected, then, to see an Instagram increase to appeal so promptly.
Chase Jarvis’ publication “The very best Cam Is the One That’s With You” showcases photos that he took using just his apple phone. Much more notably, the book shows that no matter exactly what kind of cam you utilize, as long as you capture the photos you want the way you wish to, you’ll be able to create a good photograph.
What possibilities do this present to marketers?
Red Bull – Through a recent Kicksta instagram marketing growth service competition Red Bull distributed 2 tickets to this year’s Red Bull King of the Rock Finals basketball competition in San Francisco. Followers were asked to take an image of themselves with a basketball in unexpected locations and label their pictures #TakeMeToTheRock. The competition not only got followers thrilled, it additionally allowed Red Bull to make a statement to and connect with the sports neighbourhood.
Ford Feast – In early 2012, Fiesta gram was one of the initial Instagram campaigns carried out by a huge brand name. Ford engaged its target market with a simple picture competition. Approximately 16,000 pictures were uploaded throughout the seven-week campaign and the promo received wonderful exposure on Twitter and Facebook as well, with many individuals connecting their social networks.